Any company conducting an advertising campaign faces the problem when the staff of your company cannot handle all calls on advertised number. In this case you can count the number of incoming calls accepted and processed by your staff, but you’ll never know how many callers had the “busy line”. Our task is to help you in receiving all calls.
Using the Hotline in your advertising or PR campaign will help you to achieve the following results:
- to provide an effective call processing to create the image of customers’ friendly company;
- to estimate the effectiveness of advertisement arrangement for you to make changes to the advertising campaign, to increase the number of advertising vehicles that fix the largest feedback or to lessen the numbers of the least feedback;
- to define the effectiveness of advertising appeal. Analyzing reports on “Hotline” you can easily define the reaction of target audience on advertising appeal, besides you can define the most urgent questions for every target group and take measures on advertising appeal optimization;
- to get information about the consumer quality of products and about the target groups of customers.
- ~In the course of incoming calls processing Hotline agents fill in the forms with information interesting for the customer’s market researchers.
Hotline is the most effective means in persuading well-informed potential customers on their final stage of choosing the brand.