The number of various additional services based on mobile communication has risen recently sharply. In one’s turn together with additional services a new marketing tendency – “mobile marketing” gets its development.
What is it and how does it work?
Mobile marketing is the interactive advertising campaigns, TV and SMS voting, surveys, various ratings, quiz, competitions and BLT actions. In a short space of time “mobile marketing” has gained the status of the very effective way of marketing communications. Addressing the customer by his cellular phone bears personified character and contributes to the response level increase.
Today many Western and Russian companies successfully employ mobile communication technologies for various marketing purposes. We offer companies making consumer goods the Mobile marketing services organized on the basis either of SMS technologies or of Voice technologies as well as on their combination.
By using the standard advertising and informational means we inform your potential customer about the carried out campaign. Depending on the campaign algorithm your potential customer either sends an SMS to the specialized number participating in campaign or calls the specialized number and reaches the IVR or an agent. The script for campaigns is formed individually (for every company). For participation in campaigns the customer doesn’t need to make any additional settings of the cell phone.